Launched in December 2020, Fishwife aims to make ethically-sourced, premium, and delicious tinned seafood a staple in every American cupboard. Fishwife works with fisherwomen and men in Alaska, California, Oregon, and Galicia, Spain to bring the vibrance of European conservas culture to the North American table. Fishwife was founded by Becca Millstein (Brown University), an entertainment marketing/branding director (Atlantic Records, ICM Partners) and the director of London/LA-based music incubator, The Rattle, and Caroline Goldfarb (Forbes 30-under-30, Northwestern University), a television writer and comedy and health/wellness/beauty influencer (@officialseanpenn, @glowingup, @porkchopbiz) with half a million loyal followers.